Selling During the Holiday Season: Tips for Success!

The holiday season is right around the corner!  If your home is currently for sale or you plan to put it on the market before the end of the year, you are in a unique situation that may require some different actions than if your house was for sale any other time of the year.

Here are six tips to help you sell your home during the holiday season:

  • If your home is for sale during the holiday season, feel free to decorate, but don’t go overboard.  You want your home to look its best while still enjoying your personal touch. Avoid large decorations that can be overwhelming or distracting. Remember that potential buyers want be able to envision your home as their own.
  • Make your home feel inviting. If it is cool outside, make it warm and cozy inside. Play soft, classical music and offer homemade holiday treats. If potential buyers are comfortable, they will spend more time in your home and will have more time to appreciate all its best features.
  • There will be motivated buyers this time of year. If people are house hunting during the holidays, they probably have a good reason for doing so. For example, they may be relocating for a job or investing for a tax deduction. If they are on a deadline, they will be highly driven to find a home quickly. It may be well worth it to do the extra work involved in showing your home during the holiday season.
  • Price your home to sell.  A home that is reasonably priced for the market will make buyers feel merry and bright. Many real estate agents advise sellers to initially price their home to sell rather than making small price reductions over time.
  • Provide photos of your home from other times of the year. Since your house will likely be decorated for the holidays, make sure you have some great photos of how it looks during other times of the year.  Potential buyers need to be able to see the “every day” look of the home.
  • Create a video tour for the web. You might get less foot traffic during the holidays due to the business of the season. By posting a video tour, you may attract house hunters who don’t have time to actually go to your home.

It may feel overwhelming to sell your home during the holiday season, but with the help of an experienced Realtor like Desi Sowers, you can reap the benefits of selling during this time of year!

Are you thinking of buying a home or selling your current home in New River Valley, VA? Then it is time to contact Desi Sowers, your New River Valley, VA real estate resource! Give her a call today at 540-320-1328!

Photo Credits: realtor.com, mykcm.com, housebeautiful.com

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